Our Nearby brand turns 5!
This April, we mark an exciting milestone for our Nearby brand as we celebrate our 5th Birthday, we celebrate five years of supporting independent retailers across the island of Ireland. What began in 2021 as a bold new approach to convenience retail has quickly grown into a network of over 165 stores and counting, all driven by one clear purpose: putting community at the heart of every store.
Our Nearby stores provide more than convenience retail, they focus on community, one of our core pillars at Nearby. This is where our 5th Birthday campaign ‘Here for the Moments That Matter’ comes to life. Whether it’s a quick stop on a busy day, a last minute essential, or a friendly chat at the tills, our Nearby stores are there for the moments where a small act of kindness can make a real difference in customers’ daily lives.
These everyday interactions are what truly set independent retailers apart. Our Nearby stores have become local hubs, that offer connection, consistency, and a sense of belonging. It is this personal interaction that continues to build strong relationships with customers and reinforces our brand’s tagline of ‘Never too far from home.’
Behind every Nearby store is a passionate retailer, and their commitment has been key to our brand’s success. Throughout our ‘Here for the Moments that Matter’ campaign, we highlight the dedication at store level, celebrating our retailers who go above and beyond to serve
their communities day in and day out.
From day one, Nearby has stood for more than just convenience. Our Symbol showcases a trusted convenience brand, a place where customers feel welcome, recognised, and valued. Rooted in the heart of communities, our brand has become a familiar and reliable part of everyday life for shoppers across the island of Ireland.
What sets Nearby apart from other retail models is our flexible, retailer-first approach. With no membership fees, no marketing costs, and no long-term contracts, retailers have the freedom to run their business their way while benefiting from the strength of a modern, trusted brand.
Supporting us is the backing of S&W Wholesale, our parent company providing access to over 9000 product lines, 17 promotions per year, a 24/7 ordering system, and reliable next-day delivery service. Continued investment in infrastructure, including a major new
distribution hub in Newry, is set to further strengthen supply and support our brand’s ongoing growth.
As we look to the future, our focus remains clear: supporting our retailers, embracing innovation, and continuing to champion the role of independent stores in local communities.
