At S&W Wholesale, we are proud to be ranked among Northern Ireland’s top 100 businesses, servicing over 2,000 customers across the island of Ireland. The continued growth of our business is down to our unique ability to service both independent and symbol retailers, as well as the growth of our symbol brands and employees.
Last year, after more than a century in the wholesale business, we rebranded our offering and promised ‘A Whole Lot More’ for our customers. Today, we are making good on that promise as we announce the launch of a new and exciting symbol brand known as Nearby. Completely exclusive to S&W, Nearby will play a vital part in a wider modernisation strategy to help independent retailers forge deeper connections with the people in the local community.
“Due to the continued growth, we are delighted to introduce our new look brand known as Nearby. After extensive research into the convenience market, we’ve identified the need for a new symbol brand to help retailers connect with their consumers on a more personal level. The Nearby brand will help refresh the look and feel of convenience stores, while keeping the core elements that customers know and love.” Arron Potts, Head of Retail , Ireland.
This fresh and relatable symbol offering will appeal greatly to both customers and retailers alike. We’ve created a symbol with a sense of community. A reliable space that people can visit after a busy day to help get the dinner on the table with ease. Nearby delivers a sense of togetherness, convenience and great value for money that’s never too far from home.
Retailers joining the Nearby family can enjoy all the benefits of a symbol brand while keeping total control over their business. From day one, we will work with store owners and employees to understand what makes their space unique. All of our people have hands on experience in retail and will use their knowledge to make your business more successful every day. To take away the pressure, we don’t ask for a long-term contract, marketing fees, weekly advertising or control over what happens in the store. What we do offer is an attractive brand, bespoke signage, consumer promotional activity, central billing and a dedicated business development manager to guide you with your business needs. Above all, we will work as partners, always Nearby and ready to deliver!
“For us Nearby is much more than a symbol store. As part of S&W, we will provide the latest market knowledge and technology that your store needs to thrive in today’s ever-changing landscape. With a retail support system in place, retailers can get on with the things that make their businesses truly special – and we’ll take care of the rest.” Arron Potts, Head of Retail, Ireland.
Following the launch of Nearby, we will be on the lookout for retail partners who are just as passionate about their customers, their products and the future of their stores as we are.