Nearby Presents – Did You Getters: ‘The Empty Chair’
This Christmas, Nearby Stores shows that community spirit is more than a slogan, it’s the heartbeat of every local Nearby across Ireland. Their new festive campaign, “Did You Getters: The Empty Chair” captures that festive spirit through a moving story about “Arthur”, an elderly gentleman navigating life after loss. The advert isn’t just another Christmas story, it’s an ode to local retailers and the quiet, unassuming gestures that make them so important during the festive period.
The Heart of Convenience Retail
Arthur’s journey mirrors the lives of many regular customers who visit their local Nearby stores across Ireland every day. He represents the heart of the convenience customers who aren’t just buying goods but seeking the comfort of connection. For retailers, ‘Did you getters: The Empty Chair’ is more than an advertisement it’s a reflection of the vital role convenience stores play in their local communities, often offering a warm smile, familiarity, and friendship at the busiest time of year.
This campaign encompasses exactly what it means to be a Nearby retailer. Whether it’s the friendly greeting from behind the till, the nod to a regular customer, or the brief chat that brightens someone’s day, these small gestures are what matter most in communities across Ireland.
The Retailers Role
For retailers in the Irish convenience market, ‘Did you getters: The Empty Chair’ isn’t just storytelling it’s an important message. It reminds every store owner, manager, and staff member that they are more than just shopkeepers; they hold the key to a sense of community for those who are alone this Christmas.
The campaign encourages local stores to champion their friendly roots through moments of kindness, community support, or simply keeping the conversation alive with their regular customers this Christmas. In the digital age we now find ourselves, face to face connection is quickly becoming what matters most.
Nearby’s ‘Did you getters: The Empty Chair’ essentially is about one of the easiest things a person can offer the other, presence. And when the chair at the table no longer feels empty, that’s when a short trip to your local Nearby proves what being “Never too far from home” really means.
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