Kaizen Brand Evolution was engaged to create a unique consumer and partner facing website for Nearby, a new convenience store group serving local communities across the island of Ireland.
Nearby is a completely new and fresh concept in the convenience market and we wanted to provide customers and retailers a home for them to visit, connect and keep up to date with the latest going on’s with the brand.
Daniel Comiskey, Senior Marketing Nearby said.
“The site is fresh, current and responsive across multiple devices; It showcases Nearby and what the brand means to customers and our independent retailers in their local community; whether it’s downloading some tasty recipes, the latest competition giveaways or our latest deals there is plenty to enjoy.” “This is only the beginning of the journey too with much more features and elements planned for further developments with the site and Kaizen Brand Evolution.” [Daniel Comiskey, Senior Marketing Nearby].
Through consultation with the Nearby Marketing and Communications team, we identified the key opportunities to support both the B2B and B2C functions within the organisation. The website was built within a robust content management system affording the team the ability to update content inline with this fast paced retail environment. Getting users to engage with the site and the business directly was a huge focus. With a consideration of this, we built a feature rich site that will support the user experience, usability and direct engagement of customers.
Kaizen Brand Evolution Managing Director, Connor McAuley spoke briefly to us about the project.
“This is a huge exciting project that will have a huge reach across the country. Working closely with Nearby, we identified sales and marketing opportunities to support in-store and online channels. We’re delighted with the project and look forward to working on further iterations as business needs request.”